Mikael Pono
Branding

Created
February 2025

Mikael Pono is a New York City-based fashion designer. I had the opportunity of  developing a custom wordmark for his personal branding and Atlas Collection which was featured in the Spring 2025 Vogue Catalogue, and the Metropolitan Museum of Art. I expanded the wordmark to a full typeface, created secondary and tertiary marks, and collaborated with Pono to decide how this branding would be applied to the collection. So far we have created clothing tags, hang tags, a collection catalogue, business stationery, and other brand assets. Together, we expanded this brand system to encompass his couture and ready-to-wear lines, creating a cohesive and sophisticated identity for the Atlas Collection. His work has since been featured in New York Fashion Week as well. 

Denver Art Museum